Prior to my current role managing campaigns for multiple public media brands, I planned, tracked, and managed ad buys for the likes of Disney+ and Sephora – but being more involved in the strategy and creative output is my bread and butter.
Speaking of bread and butter, I also started a food blog in Summer 2025! The Nosh is a personal passion project where I can write and create my own content in my own irreverent voice.
If delicious recipes and witty repartee on the Denver restaurant scene is not your thing, then read on for a sampling of my professional work!
Rocky Mountain Public Media, Sales Support Specialist
One of my main responsibilities here is marketing our brands and services to prospective clients. Using our brand guidelines, I conduct audience research and translate data into visually compelling highlights to create sales tools, pitch decks, and one-sheeters. As the team's expert on our audiences and platforms, I'm also the go-to for creating packages based on my market recommendations. Check out some of my work below! (Proprietary information like pricing removed.)
RMPBS Audience Report + Genre-Targeted Audience Profiles and Packages
Crafting media sales tools is actually closer to marketing - I am analyzing our own performance metrics and interpreting data to tell a compelling story about why marketers should advertise on our channels. This deck capitalizes on RMPBS' strengths and provides genre-focused packages so that our partners can reach their target audience.
THE DROP 104.7 Media Kit
After five years as Colorado's first public urban radio station, THE DROP 104.7 had experienced major growth and needed a branding overhaul. Having previously occupied just two slides in our overall media kit, I created THE DROP's very own in order to better communicate the unique value proposition of this station in the market: connecting with a more diverse, more engaged audience than any other!
RMPM Live – A First of Its Kind Annual Events Sponsorship
Last year, I created a new events sponsorship and brand, conducting market research, creating sales tools and packages, and formulating branding concepts. Unfortunately, structural changes on our Events Team meant we've had to hold launching, but you can still view the pitch concept here!
Upturn Arts, Assistant Digital Marketing Strategist
As a paid intern initially for this New Orleans nonprofit, my role involved media planning and copywriting for social. I curated Instagram posts like the ones recreated below using existing photos or new designs and organized them into cross-channel content calendars. After my semester managing their media channels and helping pull off their annual fundraiser party, my manager promoted my title to Assistant Digital Marketing Strategist, saying I had handled much more than the work of an intern.
There’s still time to enter our Dance-A-Thon for the #Studio504 #DiscoForDance and get groovy while supporting the arts! So what are you waiting for? Head to the link in our bio and #LetsDoThis 🕺
We love hearing from our happy customers of all ages! Thanks for being a part of the #UpturnFamily, Christa!
Raise your hand if you're excited for #MardiGras! What's your favorite parade?
Plus, if you need some tips on how to navigate NOLA's craziest time of year with your kiddos, check out the 🔗 in our bio
Tulane University
For a little something extra, below is some content I made in college because I haven't always had the opportunity to be this creative in my professional endeavors (my time in client services for a documents processing company during the pandemic was particularly dark).
Here you can see an essay that I turned into a website for a 2017 project on the power of politics and popular music. What's old is new again as it discusses the likes of Taylor Swift and Donald Trump! Below that, some fliers and posts I created from my time as Publicist of the Tulane University Performing Arts Society, where I created and managed the group's first ever social media channels.
